Colleges in the Age of Enrollment Management

Engines of Opportunity or Perpetuators of Inequality?

Over the last several decades, there has been a revolution in the way that public and private four-year colleges recruit and aid students. For years, colleges used their financial aid resources to open their doors to the neediest students. But a powerful enrollment management industry has emerged to show colleges how they can use their institutional aid strategically in order to compete for the high-achieving and affluent students they most desire.

On Thursday, July 21, at 10:00 a.m., please join New America as we take a closer look at the field of enrollment management and examine how it has affected the distribution of educational opportunity in this country.

Join the conversation online using #EnrollmentManagement and by following @NewAmericaEd.


Donald Hossler
Emeritus professor of educational leadership and policy studies, Indiana University
Senior scholar, Center for Enrollment Research, Policy, and Practice, University of Southern California

Ozan Jaquette
Assistant professor of higher education, Department of Educational Policy and Practice, University of Arizona

Ken Redd
Director of research and policy analysis, National Association of College and University Business Officers

Lesley Turner
Assistant professor of economics, University of Maryland at College Park


Stephen Burd
Senior policy analyst, Education Policy Program, New America