Hana Schank is a Public Interest Technology Fellow at New America. Schank's current research focuses on recent and ongoing efforts within the public sector to apply human-centered design thinking and technology to society's biggest challenges. Using her own experience as a director at the United States Digital Service (USDS) as a starting point, as well as the experiences of others at USDS and elsewhere in the public sector, Schank’s research will provide focus, guidance, and lessons learned for those undertaking similar efforts, in addition to sharing the stories of this burgeoning field with a wide audience.
At USDS, Schank was a director with the Department of Homeland Security, where she worked with TSA and Customs and Border Protection to improve the air travel experience. Previously, Schank founded and ran CollectiveUX, a user experience consultancy, for over a decade, working with startups, Fortune 500 companies, and governmental organizations to research and design human-centered products. She began her technology career at Accenture, designing CD-ROM based training, was part of the team that launched the first CBS News website, and founded information architecture departments at multiple interactive agencies. Prior to moving into tech, Schank served as a press secretary on several congressional and local races across the country.
In addition to her research and design work, Schank is a frequent contributor to the New York Times, the Washington Post, the Atlantic, and the author of two works of nonfiction. She is a graduate of Northwestern University, and holds an MFA in nonfiction writing from Columbia University. Schank lives in Brooklyn, N.Y. with her husband and two children.