<link rel="stylesheet" type="text/css" href="https://newamericadotorg-static.s3.amazonaws.com/static/css/newamericadotorg.min.css"></link>

Personal Pricing, Like Really Personal

The National Retail Federation held its annual convention in New York this week, drawing thousands of industry leaders keen to figure out how they’ll make margins in a world of hyper-informed consumers, evolving purchasing habits, and Amazon, whose formidable size gives it a unique power they cannot match. The “Big Show” featured all sorts of gadgets like touch-screen ads that let you customize outfits before trying them on, and IBM’s Watson-turned salesman that helps you cull a shopping basket when you ask it, “What do I need to take on a two-week backpacking trip through Patagonia?”