Gen Z’s Evolving Enrollment Journey
Survey
Jun. 2022
Sample Size:
4,848
Demographics:
High school students
Topics:
Admissions And Enrollment
Top Findings:
- Students' top sources of information includes specific college websites, parents/guardians/family, campus visits, and search engines
- Our research indicates that testing policy is an important factor for a significant share of prospects, with 15% of students reporting that they applied to a college specifically because it was test-optional.
- Affordability continues to be the top consideration in Gen Z’s choice of college, with 36% of students saying they picked their institution for its “affordable tuition,” up slightly from 35% in 2020.
- Students ranked “beautiful campus,” “school spirit and traditions,” and “student facilities” more highly in our most recent survey than they did in 2020.