Entertainment-Focused Narrative and Culture Change Practice
Our Re-Scripting Gender, Work, Family, and Care initiative provides television and film content advisement and amplification to engage audiences and advance a gender equitable, caring country.
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May 30, 2025
84% of U.S. streaming viewers are interested in seeing more depictions of work, family, caregiving, and gender equity on screen, according to research conducted for the Better Life Lab at New America's entertainment initiative by the research firm MarketCast. Read more in Variety!
Contact our initiative's founder/director, Vicki Shabo (shabo@newamerica.org) or senior associate, Jasmine Heyward (heyward@newamerica.org) to learn more. And sign up for our Setting the Scene newsletter, where we share new research, data, and analysis, storytelling guidance, and recent on-screen highlights.