Feb. 26, 2021
Drawing on the work of academics, behavioral scientists, psychologists, therapists, family and couples counselors and other experts — and families who are successfully sharing the load fairly — we have developed a series of experiments designed to help busy families get stuff done. These experiments are also intended to help all household members think a little longer and harder about the division of labor and nudge everyone toward more gender equality at home. Gender equality starts early — research shows that girls are given more daily, indoor, and lesser valued chores like dishwashing and cleaning, and boys rewarded with higher-paying and more occasional outdoor chores like lawn mowing. So our experiments are designed to involve the whole family, with age-appropriate chores and expectations. Because there's one thing we know for certain: Before we can have equality at work, we need equality at home.