Welcome to New America, redesigned for what’s next.

A special message from New America’s CEO and President on our new look.

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Recommendations for Designers

Algorithmic Bias - Designer

Mindset

As the creative person in the room, your questions about who is engaged in the design process (and who isn’t) can make the product you’re working on less biased and more effective.

Today

Consider having a conversation among cross-disciplinary product thinkers about machine learning and bias. Get the designers, coders, and product managers you work with thinking about how to design for a broader set of users. We know that including diverse voices will decrease the likelihood that the AI is biased and could increase the value of the product.

Longer-term

Think about how you might build healthy and sustainable collaborations with AI, including product narratives that focus more on the 50th use than the first.

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