Bonds Make it Easy

For a long time now, we’ve followed with interest and helped to support efforts to promote Savings Bonds as a viable, safe option for people looking to save small amounts of money at tax time. Our friends at D2D Fund have done yeoman’s work in promoting this option and as of last year, had succeeded in getting the government to allow tax filers to purchase bonds with a portion of their tax return. The IRS has continued to evolve and grow the policy, and starting this next tax season individuals will be able to purchase bonds for other people (ie–parents can buy a bond for their children, grandparents will be able to buy for their grandkids, etc…) When D2D piloted the bond purchase program this proved to be an extremely popular feature.

Now that the policy is fully in place, the challenge for the government and for advocates is to get people to use it and so D2D has orchestrated a marketing campaign to promote the purchase of savings bonds at tax time. They’ve got a slick website called www.bondsmakeiteasy.org which includes reasons to buy bonds, tools to help people and tax preparers spread the word, as well as the piece de resistance, this 90 second video on good reasons to buy bonds:

Congratulations to D2D on the launch of this new campaign. You should check it out, and think about whether buying bonds at tax time is something that would make sense for you, your family, your colleagues and your community.