Better Life Lab

The Better Life Lab tells stories that bring the intersection of work and care to life. For over a decade, we’ve built top-tier research and storytelling capabilities—recruiting seasoned journalists and researchers while equipping new voices to share their experiences in powerful, unexpected ways. Through this work, we spark cultural change and drive progress toward a society where individuals, families, and communities thrive—supported by fair, universal care infrastructure; meaningful work; and cultural norms that value equity, connection, and well-being.

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We are scaling our impact across diverse political and cultural landscapes and strengthening our role as a leading voice in the movement to reimagine work and care in the United States. Seeing storytelling as a unique strength and part of our DNA, we aim to provoke narrative shifts that transform norms, policies, and workplace practices. As part of a broader movement, our work contributes to lasting societal change—helping to build a fairer, more caring America for all.