[ONLINE] – PAYA Network Learning Series: Effective and Equitable Messages for Career and Technical Education Program Recruitment

Achieving effective and equitable recruitment for Career Technical Education (CTE) programs, and by extension work based learning experiences, must have a consistent narrative and messages that resonate with the needs of learners and families. This session will explore new communications research from Advance CTE, drawn from focus groups and a national survey of over 2,000 learners and guardians. Participants will learn the messages about the value and benefits of CTE that most resonate with families, with a particular focus on equity considerations for Black and Latinx families, and get guidance on how to put the research into action to communicate the benefits of CTE and work based learning opportunities like youth apprenticeship at the state and local level. Register here to attend.

Led by New America, the Partnership to Advance Youth Apprenticeship (PAYA) is a multi-year, multi-stakeholder initiative that aims to assist innovative organizations around the country in developing robust youth apprenticeship programs that are scaled and replicated to serve students, employers and communities alike. PAYA is comprised of eight National Partner organizations: Advance CTE, CareerWise Colorado, Charleston Regional Youth Apprenticeship, Education Strategy Group, JFF, the National Alliance for Partnerships in Equity, the National Fund for Workforce Solutions, and the National Governors Association. PAYA is supported by funding from the Annie E. Casey Foundation, Ballmer Group, Bloomberg Philanthropies, Carnegie Corporation of New York, the Joyce Foundation, JP Morgan Chase & Co., Ralph C. Wilson, Jr. Foundation, the Siemens Foundation, and the Smidt Foundation.