As organic products have moved from niche to mainstream, the politics surrounding organic farming have also changed. Some farmers believe the organic label doesn’t go far enough to ensure that organic producers actually uphold environmentally sustainable growing practices. These concerns have intensified as larger-scale, corporate growers have begun to dominate the organic industry, outpacing small, independent growers in market power. Companies like General Mills, Dean Foods, Kellogg, and Kraft have become leading voices in the organic industry. Now, organic farmers are facing questions that have long caused rifts in the wider agricultural community—among them, whether to implement a checkoff tax program.