In my former life as a Navy SEAL working under General Stan McChrystal in the Joint Special Operations Task Force, we ran into the same problem. It was 2004, we were stationed in Iraq, and we were losing the fight — our enemy was outmaneuvering us all. We were falling behind because our operations couldn’t keep up. While we were incredibly efficient, we weren’t being effective. There’s a difference between doing things right and doing the right thing. In order to drive the latter, we had to change the way we operated.