What Coca-Cola for Breakfast Means to Arkansas (and other Southerners)

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Media Outlet: Extra Crispy

Bart Elmore was interviewed by Extra Crispy on his book, Citizen Coke: The Making of Coca-Cola Capitalism:

Bartow J. Elmore, an Atlanta-raised environmental historian and author of Citizen Coke: The Making of Coca-Cola Capitalism ponders that this tradition may be connected to temperatures. He says that soda could be an inevitable pairing for grits and toast because “that cold drink makes sense for a Southerner who is dealing with a 98-degree day. It makes sense that they would be doing it because of the climatic conditions in the South versus the North.”


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Bartow Elmore is an Eric & Wendy Schmidt Fellow at New America. He is an assistant professor of environmental history at The Ohio State University and a member of their Sustainable and Resilient Economy Discovery Group.