Josephine Wolff wrote for NextGov about Internet providers ability to sell consumers' data:
Last week, Congress voted to overturn rules that would have prevented internet service providers from selling customers’ data without permission. Though the rules had not yet gone into effect, the vote drew considerable attention to the question of how people can better protect their online privacy and data.
One increasingly popular option is to make use of tools designed to help obscure your online activity—the better to throw off surveillance from corporations and governments alike. Dan Schultz, a programmer, reacted to the vote by creating a tool called Internet Noise to help people seed their online activity with “noise,” or random web searches and sites that obscure their true browsing habits.