5 Ways to Use Predictive Analytics in an Ethical Manner

In The News Piece in eCampus News
May 31, 2017

Manuela Ekowo and Iris Palmer's work on predictive analytics in higher education was cited in eCampus News:

Predictive analytics–analyzing past student data to predict various things about current and prospective students–can help institutions meed enrollment and financial goals, according to a new policy paper from New America. Because without ethical practices, the use of student data could end up hurting students’ academic progress instead of helping it.

“For example, without a clear plan in place, an institution could use predictive analytics to justify using fewer resources to recruit low-income students because their chances of enrolling are less sure than for more affluent prospective students,” according to the report, authored by Manuela Ekowo and Iris Palmer.