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5 Ways to Use Predictive Analytics in an Ethical Manner

Manuela Ekowo and Iris Palmer's work on predictive analytics in higher education was cited in eCampus News:

Predictive analytics–analyzing past student data to predict various things about current and prospective students–can help institutions meed enrollment and financial goals, according to a new policy paper from New America. Because without ethical practices, the use of student data could end up hurting students’ academic progress instead of helping it.

“For example, without a clear plan in place, an institution could use predictive analytics to justify using fewer resources to recruit low-income students because their chances of enrolling are less sure than for more affluent prospective students,” according to the report, authored by Manuela Ekowo and Iris Palmer.