Why Colleges Are Like Cable Companies

Article/Op-Ed in The Chronicle of Higher Education
Jan. 20, 2015

One reason people hate cable companies is unpredictability. When the statement arrives each month, the amount owed can be a total mystery. That’s because the companies lure in customers with low teaser rates, which later shoot up without notice. What starts as a good deal can quickly become a burdensome financial commitment. But if consumers dislike the pricing games played by cable companies, why are people giving a pass to the colleges doing the same thing across the country?