Ann Ravel wrote for Politico Magazine on how failing to regulate political ads on the internet has led to Russia meddling with US elections.
When Facebook revealed to investigators that a Kremlin-linked troll farm paid the company $100,000 for divisive political ads during the 2016 election, many saw the news as a bombshell. But in a year of unpredictable leaks, scandals and scoops, this just might be the least surprising news.
Almost everybody with a Facebook, Twitter or Instagram account saw a political advertisement on the internet last year. The opportunity for a political campaign is obvious. Internet ads give candidates and interest groups the ability to microtarget potential voters more effectively than TV, for far less money. Approximately two-thirds of Americans get at least some of their news from social media, while print newspaper readership is a fraction of what it once was.